Passionately curious about life, the universe and everything, Amy is our CEO, Director of Strategy and chief driver of ‘positive transformation’ at mission control.
Those who know her will not be surprised to know Amy could talk before she could walk, spending the early years of her life pestering everyone around her with big questions like ‘Why?’. This habit has continued into her adult life and is at the heart of what makes Amy, Amy. A lively, ambitious and remarkably articulate “energizer-bunny” with a startlingly raucous laugh, she is an avid tree-hugger with a keen interest in all things mystical, magical and alternative.

Signature attributes of curiosity and enthusiasm, combined with her insight and intuition, make her a natural champion of all things strategy-related, bringing clarity to complex business situations and giving rise to inspiring new perspectives. Her enthusiasm creates a positive and dynamic energy that reverberates throughout Unisono, encouraging everyone to deepen their thinking and constantly challenge themselves to achieve their best.

Amy started her career as a strategic business analyst, these skills, combined with extensive international and regional experience, have equipped her to deliver business solutions, inspirational strategies and marketing communications that have resulted in many client success stories and several international awards. Amy has an abiding passion for entrepreneurialism and creating positive change through communication.

Amy’s clients have ranged from large financial institutions to small start-ups – and everything in-between.
Education & Experience:
Amy graduated from Manchester University in 1995 with joint honours in philosophy and politics. Since then she has gained vast experience in communications, business analysis and strategy. After working with Prudential as a Business Analyst, Amy moved to Mloop – initially as a Business Analyst – before becoming Head of Communications and Environment.

In 2001, Amy co-founded Tap (London) – a holistic branding and design consultancy before moving to the Middle East in 2003. Amy worked as a Strategic Consultant for many notable clients – including Sabic-SMO and Saatchi and Saatchi – leaving in 2006 to start Unisono.

As a founding partner and Director of Strategy at an award-winning consultancy, Amy is often asked to speak at public events and in 2008 she Chaired the Brand Summit in Dubai – to an audience with representatives from Microsoft, Cocoa Cola, HP, Yahoo!, eBay and Sony Ericsson.

Client experience:
Batelco, VIVA (Bahrain), VIVA (Kuwait), Kalaam, STC (KSA), Kulacom, LightSpeed, Callem (KSA), TRA (Bahrain), Abud Dhabi Islamic Bank (ADIB, UAE), Arab Link (UAE), AFS, BisB, GFH, SICO, BNI, BNH, KFH, Ijara, BFC, GIB, Al Salaam Bank, Aflaj Partners, ABC Bank, Porsche, Nissan, Toyota, Lexus, Renault, Dent Doctor, Automo, Ssanyong, Beaucraft, RizonJet, Automall, First Bahrain, Naseej, Diyar Al Muharraq, KGL (Kuwait), GB Corp, Alliance (KSA), IDC, Al Waab City (Qatar), Al Oula (KSA), Iskan (Kuwait), Meritas, Dilmunia, Injaz (KSA), Meena Developments, Le Reef, Zawia Towers, SIOPMC, Amlak, RAK Properties (RAK), The Waterfront, Aramco (KSA), Earth, Hidd Power Company, Bapco, Toledo (KSA), Majaal, Projects Group, Enerji, Qudrat, Cityscape (UAE), Middle East Concrete (UAE), Spring of Culture, Daily Mail Group Events (UAE), Bahrain International Garden Show, Plants and Machinery Live (UAE), Big 5 (UAE), Streetlight Media, GOYS, EDB, NHS (UK), Prince Al Waleed bin Talal (KSA), Ritz Carlton, The Palace Hotel, Greenville, Bahrain Family Leisure Company, Majid Al Futtaim (UAE), RedBull, Bateel, Maza, E.K. Kanoo, Kingdom Holding (KSA), Gilan (USA), La Marine, Burgerland, Black Box, Silah, Invita, YK Almoayyed, HR Capital, Ahad Holdings, The Paper Truck, MedNet (Bahrain & UAE), Clinica Yara, Lamar Holding, YBS, Al Noor.
Awards & Recognition
Design and Design. Collateral, Unisono.
Transform MENA. Shortlist. Best use of a visual property. Batelco
Transform MENA.  Shortlist. Best brand evolution. Batelco
Transform MENA.  Shortlist. Best implementation of a brand development project. Batelco
Transform MENA.  Shortlist. Best visual identity from the energy & extractives sector. Enerji
Transform MENA.  Shortlist. Best creative strategy. GFH
Transform MENA.  Shortlist. Best brand development project to reflect changed mission/ values/ positioning. GFH
Transform MENA.  Shortlist. Best brand architecture solution. GFH
Transform MENA.  Shortlist. Best visual identity from the financial services sector. GFH
Transform MENA.  Shortlist. Best visual identity from the professional services sector. Streetlight

Transform MENA. Gold. Seef Mall
Transform MENA. Silver. Amlak
Transform MENA. Bronze. Dilmunia, Bahrain.
Transform MENA. Silver. Arab Link, UAE.
Transform MENA. Highly Commended. Al Wa’ab City, Doha.
Transform. Silver. Al Wa’ab City, Doha.
Rebrand 100. Distinction. Arab Link, UAE.

Design and Design. Note Book, Unisono.
Rebrand 100*. Distinction. Al Wa’ab City, Doha.
Telecoms Middle East. Best Brand. VIVA Bahrain.
Rebrand 100*. Distinction. Naseej Properties.
MENA Crystal. Shortlist. ‘4G – Concert’
MENA Crystal. Shortlist. ‘4G – Stadium’
MENA Crystal. Shortlist. ‘Fibre Optic – Video’
MENA Crystal. Shortlist. ‘Fibre Optic – Music’
Shortlisted ‘I love’ Batelco.
Finalist ‘4G – Concert’ Batelco.
Finalist ‘4G – Stadium’ Batelco.
Finalist ‘Fibre Optic – Video’ Batelco.
Finalist ‘Fibre Optic – Music’ Batelco.

Rebrand 100*. Merit.
German Design Council (Nominee). Naseej Properties.
German Design Council (Nominee).
MENA Internet Awards. Alwaleed Foundations. Nominee. ‘Best Governmental Website’

Rebrand 100*. Merit.

Banker Middle East. Best Islamic-Backed Finance Brand. Ijara (KFH).
Middle East Real Estate Awards. Best Industrial Real Estate Brand. Majaal (First Bahrain).


Unisono Co WLL


Chief Executive Officer