The founder and Chairwoman of BEO, Feryal, wears many different hats. A wife and mother of three children, she has her Bachelor’s degree in Business Administration from the University of Bahrain and a Masters's degree in Political Economics from Stanford University.

Feryal is the Vice Chairman of the ASEAN Business Council. She is a Board Member of the Bahraini Chapter of the Entrepreneurs Organization and a former Advisory Board Member for the Retail Sector at Tamkeen. In addition to these roles, she is also a member of a joint committee between the Supreme Council for Women and the Bahrain Chamber of Commerce and Industry focusing on equal opportunities for women.

Feryal actively participates in Entrepreneurship, Women’s Empowerment and Business development conferences at a local, regional and international level. She is the recipient of the Masterclass Social Entrepreneur of the Year Award at the 8th Middle East Business Leaders Awards, in addition to being a Foundation awardee from the International Women’s Entrepreneurial Challenge.

She was formerly the President of the Bahrain Businesswomen’s Society and was also previously involved in the capacity of Member of the National Initiative for Agricultural Development in addition to being a former member of the organizing committee of the Bahrain International Garden Show. Feryal was also on the National Committee for International Commerce.

Philanthropically, she is a Board of Trustees member of the Khairiya Charity Society and is the Head of the Women’s Committee. She is also actively involved in many other charitable organizations and societies.

Currently, she is an Executive Director for Nass Group, a position she has held for the past 27-years and is the Head of the Advisory Council for the Interior Design curriculum at the Applied Sciences University. Feryal is the Founder and CEO of both Design District and Ma Maison Interiors. She is also the Founder and Owner of Smart Creative Factory.


Bahrain Entrepreneurship Organization / Ma Maison Interiors


Founder and Chairwoman / Chief Executive Officer l Board Member