Accomplished director with broad experience in leading sales and service-oriented operations with multinational companies. Highly organized and detail-oriented, with well developed analytical and communication skills.

Proficient in four languages Arabic, English, Russian and French. Natural team leader with proven ability to train, guide and motivate individuals to achieve their best performance.

Strong retail store operations management experience in consumer electronics including leading high sales volume of forty-two (42) “Big Box” retail stores format with annual sales exceeding 3.5 Billion Saudi Riyals (1 Billion Dollars) and a market share of 17.4% in 2019.

Extensive experience in-store sales development, team building, inventory control, logistics & distribution, store merchandising, commercial & marketing best practices as well as financial management. Responsible for leading stores to fulfill all aspects of the company’s eCommerce business initiatives. Excelling at strategic management that involves the formulation and implementation of major goals and initiatives.

Held various positions, from start-up phases to positions with increasing responsibility, including Operations Business Development, Services Director, Customer Relationship Management Director and Retail Stores Operations Director.

Hold a Masters's degree in Engineering from McGill University in Canada.




Chief Executive Officer - Retail