In financial services for over 22 years with 2 companies;

• American Life Insurance Company ALICO - Feb 1992 – Oct 2008
• t’azur; Takaful Insurance Company Nov 2008 to Feb 2013.

I have covered a wide spectrum of roles in the insurance industry:
- Fieldwork: I strongly believe that the best coach is the ex-player who has actually sensed the “mud” of the field.

- Training: my psycho-linguistic & coaching background has helped me serve as my own trainer since building my first team back in 1994. I designed my own training syllabus and kept updating it throughout my career. In addition to insurance-related training, I'm conducting regular motivational sessions and covering such topics as sales.

- Recruitment & Selection of Life Insurance FAs / agents. I developed a solid process aimed at identifying the most suitable candidates for the Life Insurance sales career.

- Performance management: Systematic supervision of the daily overall performance of Financial Advisors.

- Managing the managers: managing sales team leaders with the specific aims of manpower growth, maximizing FA and team productivity and maintaining the highest persistency standards.

- Strategic Planning & goal setting: set up medium to long term objectives and build a strategy towards achieving them

- Building the Family Takaful operation: with the support of a team of professionals the operation in t’azur was built from scratch with a focus on the core agency system and allowing further multi-distribution channels

- Planning & goal setting: Business development

- In my latest role as General Manager of t’azur I've been directly involved in other specific activities since 2008:
• Product design of Family Takaful products and benefits
• Setting up FA’s contracts, financing systems
• Setting up operational manuals of Family Takaful operations including underwriting, customer service, and agency services.

What I think best describes me is a passionate leader & trainer.


Black Swan WLL - Bin Faqeeh Real Estate Investment Company


Chief Executive Officer