With more than 20 years of experience in the insurance industry and a fellowship from The Chartered Insurance Institute, my main role at ACE Holding is to drive the company growth by developing and implementing long-term business plans, and motivating teams to meet the objectives and achieve targets set in annual budgets. I have a vast experience in managing large clients in markets across the GCC and in handling complex projects in industries such as power, construction. manufacturing and others.
I oversee the direct operations outside the Kingdom of Saudi Arabia and the reinsurance function of the whole group. I am a Board member of ACE Insurance Brokers W.L.L..

"Success has many definitions. Trust, transparency and delivering quality solutions to our clients is the key driver behind creating lasting partnerships. As far as I’m concerned, ACE is the very definition of success.

“Leadership is an attitude and not gender-specific. Any person, no matter what gender, who is proactive and risk adept and has the right attitude, they will make great leaders.”

The Lebanese-Greek national is the CEO of ACE Holding. A fellow of the United Kingdom’s Chartered Insurance Institute, she has been with the company for a decade and served as executive group vice-president for nine years.

She says: “You will have to set a good example for others to follow; that is where your commitment, empathy, honesty and integrity come into play. Good communication skills and decision-making capabilities also play a vital role in the success or failure of a leader.”

Backed by 220 experienced professionals, ACE provides tailor-made solutions and comprehensive claims and risk management services to clients locally through 16 offices in eight different countries.

Widely considered an industry leader, El Khoury has more than two decades of experience in insurance and reinsurance across the UK, Lebanon and throughout the GCC. And she is something of a pioneer – just 5 percent of senior leadership roles in insurance organizations are filled by women, a fact that she concedes is partly due to  “little preparation provided by these organizations for women to advance”.

She is renowned for embracing change and has been instrumental in steering the growth of ACE beyond Saudi Arabia.

But it is further changed in the workplace in general, that she would like to see – particularly for females, although she concedes that governments in KSA, Bahrain, the UAE, and Kuwait have already begun taking necessary strides in encouraging more female advancement into managerial and senior positions.

“One of the biggest challenges women still face is managing the work-life balance, especially if they are working while being a parent too. Organizations should empower parents, not just working mothers, in a way that encourages having a healthy work-life balance,” she says.

“Women need to work together to empower each other to create a culture and environment where women are encouraged to think big and strive big.”




ACE Holding W.L.L.


Chief Executive Officer